Valor Fires… From Rags To Riches


From humble beginnings…

Today, Valor is one of Britain’s much-loved brands and one of the most recognised names in home heating – a far cry from the humble beginnings in 1890 when Valor first began manufacturing oil storage cylinders from a small factory in Ludgate Hill, Birmingham. Valor’s enviable reputation today is built on reliability, trust and safety and this stems from our unswerving commitment to create energy efficient heating solutions that surpass the needs of today’s modern lifestyles.


Technology and investment…

Dedication and commitment, combined with pioneering technology, is the reason we’ve always been steps ahead of the competition. Dating as far back as 1902, we developed the first ever portable oil heater and production even extended to bicycles and fire extinguishers. Following expansion to a purpose built factory in Erdington, Birmingham and after playing a large part in the war effort, Valor turned its attention to gas fires in the 1960’s.


Gas fire supremacy…

Since developing the first ever radiant gas fire in 1967, our advances in gas fire technology are legendary. Not only did we go on to revolutionise the market with the first ever balanced flue fire in 1973, we followed with the first ever living flame gas fire - the Valorflame – in 1978.

By 1982, we had also pioneered the Valor ‘Homeflame’  - the best-selling gas fire in the UK with 70% efficiency – but our innovative advances didn’t stop there. Having launched the first remote control gas fire in 1989, we also continued to expand our gas fire portfolio with the new high efficiency ‘Homeflame’ range. But it didn't just stop at gas. From making a foray into electric fires in 1989, we went on to pioneer the ‘Dimension’ range of electric fires with patented Hologram effect.


One of the largest portfolios of fires and suites…

In recognition of our endeavours to reduce carbon emissions and running costs through ground-breaking gas fire technology, we received the prestigious Queen’s Award for Industry in 2009 for our best-selling Homeflame gas fire range. Since then, we have gone on to become part of the GDC Group that is also part of the multi-national Glen Dimplex Group and, with extensive production facilities in Ireland, we are proud to offer one of the largest portfolios of gas and electric fires and electric suites available in the UK.


Fires and fires galore…

Meticulously designed to suit the many different requirements of UK homes and chimney configurations, our latest collection of fires boasts a range of installation options and designs styles to suit every need, pocket and lifestyle. Take our gas collection. Featuring a wide variety of living flame effect fires in a range of different styles, colours and options - including fuel beds, control types and installations – these models are available in high efficiency, decorative, inset, balanced flue, outset and radiant options - to name but a few.

Meanwhile, when it comes to electric, it’s easy to see why Valor is a number one choice. 100% efficient at the point of use, which means no heat is wasted, these high efficiency LED electric fires benefit both the environment and help reduce energy bills. Our premier range of Dimension fires also provide an unrivalled degree of realism.


Trust us, we have it covered…

As one would expect from a leading manufacturer, all Valor gas and electric fires are quality tested to rigorous standards and all are made in accordance with Quality Management System Standard BSI 9001 - in the case of gas fires, this even includes a gas soundness test. All our gas fires come complete with a flame safety device OxySafe that cuts off the gas in the unlikely event that the pilot light becomes extinguished and a wealth of other safety features. Meanwhile, all our electric models are BEAB and CE approved and, for the ultimate in safety, feature an integral thermostat and overheat safety cut out. Energy efficient, they also incorporate LED lights with an expected lifespan of over 50,000 hours.

When you purchase a Valor fire, you do so with the utmost confidence that it will serve you for many years to come. From rags or riches, one thing remains the same – at Valor, quality reigns supreme.